Marketing Manager

Marketing Manager (Promotional or Advertising Director)

The Marketing manager is responsible for the overall coordination of all promotional activities for the store and its merchandise and services. A student with superior leadership and communication skills is a must. Experience and advance skills in Art and design, would be helpful. A strong curriculum emphasis in CAD, Fashion Design, Photography, AV, Art, Newspaper, Yearbook, (Desktop Publishing) is suggested. A creative thinker who can motivate is the idea.

• Proof all advertising and displays prior to public viewing.
• Responsible for meeting deadlines for promotional activities
• Care and maintain all promotional fixtures and props
• Assigns Department staff to complete displays and advertising by deadlines
• Evaluate and measure display and promotions with POS Sales Reports.
• Orchestrate all marketing event steps from start to finish.

• Plan school-year schedule of promotional activities and themes.
• Plan monthly advertising schedule.
• Develop print advertising copy.
• Plan monthly display schedule.
• Coordinate displays themes around merchandise or services planned by specific department managers.
• Prepare promotional activities report for monthly management meetings.
• Marketing Plan for Staff
• Marketing Plan for other Schools
• Marketing Plan for student Alumni
• Marketing Plan for Parents
• Marketing Plans for Community
• Marketing Plans for Charity

• Smart Gift Card Tracking
• Customer Loyalty Card Tracking
• Customer-Specific Marketing with coupons based on Sales Data
• E-Mail Broadcasting
• E-Commerce Web Store
• Customer Price Catalog
• Gift Registry
• Customer Mailing
• Student Coupons
• Staff Coupons
• Explore Marketing as a future career by job site visit or inviting a speaker

• Advertising Agent
• Marketing Manager
• Direct Mail Coordinator